Wednesday, July 26, 2017

Logo Design

When the idea of our base's Officers' Spouses' Club merging with the Enlisted Spouses' Club, one of my first thoughts was that we could use a new logo. Being that my position is PR, coming up with a new logo fell on my shoulders. I have never really created a logo before, so this gave me a great chance to try my hand at it.

My initial thought was to do something a little similar to their current logo. Since our base is located in South Carolina, the current logo uses the South Carolina state and the palmetto moon. Both are really popular images here. But I wanted to branch out just a bit and make it more personalized to our town. My idea was to use an iris. Our town has a park that is known for their irises.

After some feedback from the president, I ended up creating several different options for the board to choose between. This led me to fifteen options.

My very first idea is shown in Option #1 below. I replaced the top of the palmetto tree with the iris flower. This is commonly done for car decals and such in South Carolina. You can find ones with the Clemson paw, South Carolina Gamecocks, etc.

I also wanted to try one without the palm tree base and an iris stem base, like in Option #2. To make sure we had all our bases covered, the President wanted me to include the palmetto moon, as well. And finally for Options #4 and #5, I was inspired by a few car decals I saw while driving down I-95 one weekend. 
We shared the 15 options with the board and narrowed it down to four. We decided on blue for some continuity with the current logo. I happen to think it is a great shade of Carolina blue!

In the end, the majority chose #3. This was actually my favorite one! I was secretly hoping for it to win. How often does that work out? It does make me feel validated in my amateur graphic design abilities. 

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