Friday, July 28, 2017

Design: Membership Drive

The first event of the social year for the Spouses' Club will be our Membership Drive. Initially, because there isn't a theme, I was trying to decide what route to go with the design of the flier. I played around with a version of the Uncle Sam "I want you for the..." poster as inspiration. However, with our new logo we decided it would be best to highlight it.

I had already designed a newsletter with a color scheme that coordinated with the new logo, so I decided to use that design for the Membership Drive fliers, too. I pitched the idea of making a little campaign to include a couple graphics that highlighted who is able to join the club. The final image below is part of this campaign. We are not allowed to use the Army and Air Force logos, so I had to be creative and find something that represented each.

Fonts used:
Milasian Circa Personal
Franklin Gothic Book
Franklin Gothic Heavy

 


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